Masashi Asada "Asadake"

Words by Emily Ma

What shape is the concept of fun? What colors convey hope?

We aim to capture an optimistic nostalgia of less complicated times. Investigating works of play helps us spread a more positive outlook through the things we make and the clothes we choose to wear.

Pictured is a photo from Masashi Asada's ongoing series "Asadake" where the photographer's family plays various vocational townspeople in staged performances. Utilizing one's closest connections as creative subjects, Asada illuminates the joy found in the family's labor, popping out of the frame in fields of white against the blues of the sky and the sea. Can we replicate this resounding sense of hope?

Written by Emily Ma Imagery Provided By Lorem Ipsum