1. Introduction

vowels recognizes the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us.

The purpose of this privacy policy is for you, as a customer to learn how vowels handles your personal data and for you to be able to feel secure that the processing is being carried out in accordance with your General Data Protection Regulation and other applicable data protection law. The privacy policy also describes your rights vis-à-vis us and how you can enforce those rights. By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy.

This privacy policy is aimed towards you as a customer belonging to one or more of the following categories.
— Retail Customers (customers in our stores)
— Retail Customers (customers that shop online)
— Contact persons Supplier, Partner or Company Customer
— Account Holders (customers with an account on our website)
— Recipients of Newsletters
— Website Users

2. Who is responsible for your personal data?

The Swedish company vowels AB, reg. No. 556719-7818 ("vowels" "We" "Us"), is the controller of your personal data. vowels affiliated companies (including other companies within the vowels group, joint ventures, franchisees and licensees) and selected suppliers may process your personal data on vowels’s behalf and in accordance with vowels' instructions as stated below and are thereby processors of your personal data. You may contact vowels at any time, please find our contact details below.
— Address: vowels, Birger Jarlsgatan 67, 113 56, Stockholm, Sweden
— E-mail: privacy@vowels.com

3. Categories of data processed, purpose and legal basis for processing

 3.1 General

Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data.

3.2 Retail Customers
If you make a purchase in one of our physical stores we may process your name, e-mail, and purchase history to provide customer service, process returns and give customer advice on any products you have bought. We will only collect the information if this is accepted by you. The legal basis for the processing is a balance of interests where our legitimate interest is to be able to provide customer service on any products you have bought. We will only collect the information if this is accepted by you. The legal basis for the processing is a balance of interests where our legitimate interest is to be able to provide customer service and facilitate the administration of returns, exchanges and complaints.

Your contact details i.e. your name, e-mail address and phone number, may also be processed for direct marketing purposes, namely to keep you informed via e-mail or other messenger services of our products, special events or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.

3.3 Retail Customers
When you purchase a product online your name, e-mail, phone number and address (including street name, zip code, city and country) are used to process your order. The data is also processed so that vowels can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). The phone number is collected so that we can send a text message to you when the product(s) have arrived at your pick-up place. The legal basis for the processing is that it is necessary in order for vowels to fulfill its contractual obligations towards you.

Your purchase history is also stored so that vowels can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). The legal basis for the processing is a balancing of interests where vowels’s legitimate interest is to facilitate the administration of returns, exchanges and complaints.

Your IP-address is stored for every order placed. IP-addresses are used for fraud risk checks. vowels only uses IP-addresses to the extent it is strictly necessary for preventing fraud and the legal basis for the processing is a balancing of interest where vowels’s legal interest is to protect itself from fraud.