vowels Tokyo Pop Up at Harajuku GATE
For our latest campaign, we had the honor of working with Japan's leading stylist Akio Hasegawa. Captured in the Japanese countryside by photographer Seishi Shirakawa, the visuals bring to life the natural tones and colors in the landscape that helped inspire much of our Autumn/Winter 2025 collection.
Following the release of the campaign, we celebrated with a temporary pop up at GATE, in Harajuku, Tokyo, showcasing the campaign alongside pieces from the collection to shop. To open the space, we hosted a private talk between Akio Hasegawa and vowels Creative Director Yuki Yagi to discuss the campaign, the collection, and more. Thank you to those who were able to join us in Harajuku.
Pop up photography by Kazumasa Kawashima.
