United Colors of Benetton Ad
Words by vowels Team
What builds a brand?
Many of the most recognizable names in fashion are known equally for their clothes as they are their marketing. Some, like Benetton, perhaps even more for their marketing than anything else. In modern consumerism, identifying with a brand goes beyond just the product. We aim to bring you into our world, explain our references, and show you why and how we make our clothes.
(21st Century Prints Spring 1996. "Body Change")
Written by vowels Team
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